Ahuofe is the Ghanaian word for beautiful and is central to our philosophy. We consider all our clients to be our beautiful friends, and aim to make them feel special with every purchase.
Hi, growing up in Ghana, I was surrounded by African wax fabrics of all kinds, textures, patterns and colours. My parents hardly bought ready-made (imported clothes) for us or even for themselves. 90% of our clothes were all custom made by the dressmaker or tailor using African Wax prints (sometimes designed to include other fabrics). Be it dress, kaba (top) and slit (long skirt), skirts, shorts and shirts. It was very common to see a whole family on a Sunday or other festive days all adorned with the same fabric but different styles going to church or visiting relatives and friends. We had our chair covers made out of African wax fabrics or African tie and dye prints.
African Wax fabrics have a meaning with each pattern and even colour. They are associated with the cultures and tribes. The different patterns, motives, and symbols depict many local traditions, local saying/proverbs, status and emotions. For example white colours tend to be used for celebrations while the black and reds tend to be used during trials such as mourning, grief or going to war. The fabrics and their patterns have been can be used to communicate one’s state in a non-verbal way.
A woman’s pride was most of the times associated with the number of clothes they possess and grandmothers and mothers will stock them and use them according to the occasion. They also depict the social status of the person wearing it depending on the brand and grade of the fabric.